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| Greetings
to all our music loving customers who have
extended that love towards SAMICK; I feel
honored being able to directly contact you
through the Internet, an honor accompanied
by great expectations and palpitation. |
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| Since
the establishment in 1958 as South Korea's
first complete instrument maker, SAMICK has
guided Korea's musical development and its
instrument industry for the last 48 years
and has placed within top ten of South Korean
exporters since 1990 in terms of international
recognition and brand power to reach annual
exportations of over US$100 million and has
persistently created only the top quality
musical instruments that come second to none.
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| SAMICK
has gone through a dishonorable time that
involved a five year long court management
since SAMICK's failure at attempting industry
diversification in 1996. |
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| But the faith of our
customers and the lesson learned from that incident
provided an opportunity for me to undertake SAMICK
in July of 2002 and introduce a new management method.
Furthermore, corporate reorganization that daringly
removed costs in non-competitive sections was successively
performed and SAMICK has invested in Europe's number
1 piano brand, C. Bechstein from Germany, to establish
a future oriented enterprise and a leading brand
power in musical instruments. Today, SAMICK is implementing
determined investments into those new projects that
have up until now been put off, being born anew
as a complete and global musical instrument corporation
of high quality, a fresh sense, and hope. |
| To develop as a top-end
corporation that conforms to our customers' new
expectations, SAMICK will work towards the following:
First, develop opportunities in newly rising countries
like China as part of our global network to increase
total revenue. Second, supplement added value by
enhancing the corporate image through release of
luxury models and product distinction. Third, improve
price competitiveness by establishing solid management
that bases on productivity enhancement, internally
financing administration, and other internal cost
reductions. And lastly, become a leading corporation
that focuses on people, environment, culture, and
technology so that the gains we receive may reciprocate
to our staff, investors, and customers. |
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| With that goal in mind,
all of us here at SAMICK are putting in all our efforts
to the enact the duty we have each been assigned with under
the slogan of "Good Company, Better Service,
Best Piano" in 2006, and squeezing out the
best from each and all of our departments to become
the best musical instrument manufacturer. So, please
observe our progress with keen interests and thank
you. |
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| SAMICK Chairman Jong-Sup
Kim |
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