Samick Story
Play Samick With Love
We are Samick Musical Instruments,
the nation's largest musical instrument manufacturer
and the world's largest piano exporter.
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Mission We share happiness with people and enjoy a beautiful world together
with them through touching melodies. -
Vision The No.1 global comprehensive musical instrument producer
We lead culture, arts, and education in the global market.
Value
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Responsibility We work tirelessly to predict the outcome of our work
and to produce the best results. -
Trust (External) We conduct transparent corporate management
and create a clean corporate image. (Internal) We work honestly and confidently
while respecting and cooperating with one another. -
Challenge We respect creativity
and embrace failure rather than fear it.
About CI
Corporate Identity
Samick Musical Instruments' CI is based on the design concept of an image as a world-class quality comprehensive musical instrument maker, a progressive and creative corporate image, and a future-oriented image that actively expresses itself in the global era, along with the keyword, "spectrum of sound."
- Trust
- The overall shape resembles a pyramid and symbolizes building sincere trust.
- Harmony
- It contains the meaning that various sounds are beautifully harmonized and spread widely through Samick, just as light is dispersed.
- Idea
- The upward movement of the five lines signifies the creativity and practicality of the Samick people.
Logo Type
Color System
